Articles about building customer-focused products.

A collection of Stuart Balcombe's writing. I publish articles about everything I learn building customer-focused products here:

Finding alignmentEven if you're a developer, building great software products is hard. Here's how I decided to focus on what I'm good at.

| 07 March, 2018

Resources to help you build better productsA curated list of the resources I’ve found most useful in shaping my approach to building better products.

| 28 February, 2018

How to create effective landing pages for testingA simple landing page can help validate that people actually want your product. Before you build anything.

| 21 February, 2018

Validating product ideas - no code required.Validating your solution concept BEFORE you build software, means you can ship earlier and learn faster. Step-by-step screencast inside.

| 16 February, 2018

Solving the right problemsSprinting in the wrong direction can be catestrophic for a product. Here's how I chose a new direction for my web app challenge based on a simple checklist.

| 12 February, 2018

Understanding customer problemsIt's easy to start by designing solutions or writing code. But the best products start with a clear understanding of customer problems.

| 22 January, 2018

My web app challenge - 3 months to $1000 in real revenueI'm challenging myself to build a web application generating $1000 in revenue in 3 months and share everything I learn.

| 11 January, 2018

What I learned in 2017I did a lot of different things in 2017 and learned from a lot of amazing people. Here’s my year in review and some goals for 2018.

| 10 January, 2018

Designing one-to-one payment experiencesCreating simple, yet powerful payment experiences for freelancers and their clients. From research to $125k in processed payments.

| 21 December, 2017

I send an occasional newsletter with learnings and updates from building customer-focused products.