For the past 3 years I’ve been focused on helping companies build and grow customer-focused products. I’ve been lucky enough to meet a lot of new people and do many different things. I’d like to think I’ve learned a lot from my experiences. One thing that I have not done is to build something of my own.
The closing of Sail so early in 2018 has provided an unexpected opportunity to pursue my own independent projects. Late last year I was introduced to Amy Hoy’s Year of Hustle roadmap and have been inspired by the many makers who have shared their stories before me. Nathan Barry, Jake Peters, and Jane Portman to name but a few. Given my prior experience and area of interest, I’ve decided to build a SaaS product. Despite the complex nature of building software and my lack of “developer level” skills I’m excited to get started.
I’ve toyed with ideas for solo products before but have always found reasons not to follow through and execute. This time I’m going to do everything publicly so there is no excuse.
Here's what I'm going to do:
Within 3 months I'll build a web application and generate more than $1000 in revenue. The pricing model will be SaaS and there should be recurring monthly revenue, but given the timeline I want to set a fixed number. Only time will tell how realistic this goal is but to keep me focused here are 3 rules I’ll be sticking to for this challenge.
As I’ll be sharing everything I do, you can follow what I learn and all the mistakes I make on this blog. There’s an email signup on the [blog page](/a) if you’re that way inclined. The deadline is April 10th to have received $1000 from paying customers.
Having not shipped a software product solo before, I’ll be asking lots of questions of people who’ve already done this and learning a lot on the fly.
1. My strengths are in research, product design and customer education, so I’ll be looking for ways to let that shine through in the product I ship.
2. I already know roughly who I’ll be building for. Given the timeline, I want to focus on the independent creatives that I already have some experience working with. I’ve also enjoyed working with people who are invested in their own success.
3. I understand the problem I am trying to solve at a high level. From my time building Sail I know that getting paid is a sticking point for independent creatives. I do not yet know what the solution looks like.
4. Testing my ideas with real people does not require any code. Getting “outside the room” as quickly and as often as possible will help ensure I don’t build something shiny and useless.
My weakness is definitely development and dev-ops.
I’m sure there is a lot more I’ll discover that I don’t know I don’t know.
I’d love to hear any thoughts or comments on my plan, whether you’ve bootstrapped a product before or have been considering taking the plunge yourself. If you have any feedback shoot me an email: firstname.lastname@example.org.
If you currently sell productized services as a consultant, designer, developer or marketer, let’s chat. I’d love to learn more about how getting paid fits in your workflow and the existing solution you use. Get in touch via email or sign up for early access.
To $1000 in 3 months. Time to get after it.
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