Who is Stuart Balcombe

I’ve spent the past 7 years helping early-stage companies build and grow software products. My work is centered around 3 core values:

- Deeply understanding customers.

- Starting small and iterating quickly.

- Measuring success by outcomes not outputs.


Hey! Feel free to tweet me: @stubalcombe, connect on LinkedIn, or send me an email: stuart@stuartbalcombe.com.

Right Now

As of November 2021, I'm leading marketing at Arrows.to and running my own independent business advising early-stage software companies on go-to-market strategy and building customer focused products.


I’ve been working with SaaS companies since 2014 in growth marketing and product management roles. In 2018, I launched PaymentLink, a simple way for busy service providers to onboard new clients and get paid for their recurring work without code. This product originally started as part of my Web App Challenge.

Selected blog posts

Why Product Led Growth is really customer led
Product-led growth is gaining traction. But is it, as the name implies, actually about the product?
Prototypes vs. MVPs and how to run discovery experiments
Choosing the right discovery method is hard. Here’s how to get it right.
How To Ship Early And Often
The problem with not shipping consistently is that for our work to actually be valuable, it needs to be usable, it needs oxygen.