A research driven narrative can ensure our focus remains on solving real customer problems rather than projecting our own solution bias on the features we build.
Markets don’t buy products. People with specific desires and goals buy products and use them to improve their lives.
The problem with taking weeks or even months to ship something new is opportunity cost. What can we ship today that enables an outcome our customers want?
If you want to help your customers be successful, there's one thing that needs to happen first: stop measuring success by internal measures of output.
Instead of showing someone how to use your product, simply observe their actions and provide guidance as they need it to learn without projecting your own bias.
Concierge onboarding can not only guide each new user to success with your product, but also provides the feedback you need to improve how future users interact with your product.
The more time you spend getting your product to market the greater the cost of development and the more time you could spend building in the wrong direction.
What makes a great payment experience for clients? I outline the UX design process we used to inform the initial version of the Sail product.
It's easy to start by designing solutions or writing code. But the best products start with a clear understanding of customer problems.
I'm challenging myself to build a web application generating $1000 in revenue in 3 months and share everything I learn.