Master Jobs to be Done customer interviews in just 7 days

Businesses that invest in ongoing customer research grow 2-3x faster. This free course will show you how.

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What to expect from this course

Over the past 3 years, I've conducted hundreds of customer interviews for companies and clients I've worked with.

They started as a way to understand how customers used our product and how we could improve their experience, but the impact of effective customer interviews is more far reaching than I ever could have imagined. Insights gathered during 1-1 conversations with customers can:

  • ...save you wasting time building a feature no one uses.
  • ...unlock the key to rapid product adoption.
  • ...drive your next killer marketing campaign.
  • ...become your highest converting landing page copy.
  • ...and so much more.

The data speaks for itself, successful businesses are 242% more likely to conduct customer research at least once every quarter, and investing in ongoing customer research helps businesses grow 2-3x faster.


Every time I conduct customer interviews I've been refining my process for unlocking the key insights that drive great product decisions and marketing campaigns. Now I'm releasing an in-depth series walking you step-by-step through how you can conduct effective jobs to be done customer interviews yourself.

I’m going to cover everything you need to know:

  • Identifying your target audience.
  • Planning and scheduling your first interview.
  • Asking the right questions.
  • Organizing and leveraging insights for growth.
  • And much more…

There is a lot to cover so I’ll be breaking this up into easy to follow modules you can complete in just 20 minutes each day.

Whether you’re building your first business or your fifth, the more deeply you understand your customers the more successful you’ll be. Anyone who wants to build a product customers love to pay for will find something valuable in this series.

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