Businesses that invest in ongoing customer research grow 2-3x faster.
Now you can learn how to get the insights you need to grow yours.
Over the past 3 years, I've conducted hundreds of customer interviews for companies and clients I've worked with.
They started as a way to understand how customers used our product and how we could improve their experience, but the impact of effective customer interviews is more far reaching than I ever could have imagined. Insights gathered during 1-1 conversations with customers can:
The data speaks for itself, successful businesses are 242% more likely to conduct customer research at least once every quarter, and investing in ongoing customer research helps businesses grow 2-3x faster.
Most SaaS businesses never get to 100 paying customers, especially not in their first year, I think a big reason is lack of clarity around who the target customer is and what is most valuable to them.
Every time I conduct customer interviews I've been refining my process for unlocking the key insights that drive great product decisions and marketing campaigns. Now I'm releasing an in-depth series walking you step-by-step through how you can conduct effective customer interviews yourself.
I’m going to cover everything you need to know:
There is a lot to cover so I’ll be breaking this up into easy to follow modules you can complete in just 20 minutes each day.
Whether you’re building your first business or your fifth, the more deeply you understand your customers the more successful you’ll be. Anyone who wants to build a product customers love to pay for will find something valuable in this series.
So if you do want to get the whole course, be sure you sign up above to be added to the special “1-Hour Customer Interviews Email List!”